The Judgement Engine
More of you, without more of your time
- Reviews, feedback, and plans written the way you write them
- Trained on your past work, not on a prompt
- Approval mode until you trust it, autopilot after
The Two Builds
More of you, without more of your time
Your clients' home, built to keep them
Most builds land in one of these two buckets. Yours doesn't have to: one client was paying Typeform $1,000 a year, so we rebuilt it in-house and handed him the keys. If it eats your week or your wallet, it's in scope.
Build I · The Judgement Engine
A content coach at capacity: around twelve client videos a day, every one reviewed by him personally, and the reviewer he'd hired had already quit once. Hiring more would eat his margin. Generic AI feedback would eat the reason people paid him.
So we didn't do that. We took 479 of his own reviews, transcribed from the raw recordings, and measured how he actually coaches: his praise-to-fix ratio, the order he prioritises problems, the lenses he checks first. Where his stated rules contradicted his real ones, we trusted the reviews.
What ships is his judgement, running without him. He approves everything until he doesn't want to.
His clients still get him. There's just more of him to go around.
That's the judgement, cloned. Build II is where your clients live with it.
Build II · The Client OS
Whop and Skool rent every coach the same room, with someone else's logo on the door and a bill every month. We build your clients a home instead: your brand, your method's phases, your tracker, your course, one login on a domain you own. And underneath it, the churn radar, watching for the drift that comes before every cancellation.
The build starts from your name. No two come out alike.
A working preview · every button works · click around
Day 47 · next review due Friday
Longest yet. Keep it.
+18% on last month
6 this week
Up from 24% at intake
Rewatches count too. Keep it.
"The hook lands. Your pacing still drops in the middle third, same as last week. Fix that before touching the outro."
Updated 2 minutes ago
"Marcus, you've gone quiet since the phase gate. That usually means the offer doc is stuck. Send me what you've got by Friday and we'll unstick it on a call."
4 joined this month · 1 at risk
12 today · 9 approved untouched
Trust grows. Autopilot when you say so.
Submission to feedback.
£11,200 monthly · collected automatically
28 clients
2 saves this quarter
Retried automatically
Everything here is yours
The Radar Underneath
Logins fade, submissions stop, a phase stalls. The radar sees the drift the week it starts, not the day the cancellation email lands.
It knows where they stalled and what usually unsticks it, because the roadmap, tracker, and reviews all live in the same home.
The save writes itself in your voice, ready for your sign-off. One tap and it's sent, while they're still reachable. A client kept is a month of revenue you didn't lose.
A bolt-on churn tool can't close the loop. The home can, because it sees everything.
One build replaces the community platform, the course host, the tracking spreadsheets, and the VA who chases check-ins. One home, in your name, instead of a stack of rented tools.
The Retention Maths
Drag the sliders · run your numbers
Bring these numbers to the call. We'll tell you what the radar would watch in your business.
Four Bottlenecks, Four Industries
Used-Car Dealership
Nobody else in this industry has anything like this. I've got this crazy competitive advantage.
Jonothan · Owner
Tutoring Agency
He built a model that plans lessons in my voice. It works with or without me.
Rafik · Founder
Sales Agency
One of the most important things you need if you're running an offer is an accurate tracking dashboard.
Teddy · Founder
Beyond Info Businesses
20,000+ People reached · Multiple awardsRecently consulted for an award-winning charity working with people from lower socio-economic backgrounds. Different vertical, same method. The diagnostic doesn't care what industry you're in. It cares about finding the fix that actually holds.
Every number here comes from a system we built and shipped. When the maths doesn't work for a business, we say so before they pay us.
30 minutes on your business, not a demo of ours.
How An Engagement Runs
We map where your week actually goes and find the real constraint, not the flattering one. You get the diagnosis whether or not you hire us.
One system, live in two to four weeks, trained on how you work: your standards, your voice, your judgement. Human-approved until you trust it.
Your team trained, everything documented, you own it outright. Then we stay on, keeping the system matched to you as you evolve.
Paid across four milestones: you pay as it proves itself
30 minutes. You leave with the diagnosis either way.
The Filter
If we can't move your numbers, we'll tell you on the call. The real answer, not the flattering one.
Objections, Welcome
The questions we actually get asked on the first call.
We don't guess, and we don't pull a number out of thin air. We calculate how many hours the system will save you per week, attach a value to your time, and show you the monthly savings. The quote is a fraction of that number. You see the calculation before you decide.
Building it isn't the problem. We can. The real question is whether AI is the actual fix for your business, or whether the money is better spent elsewhere. If it's the latter, we'll tell you on the call. You still leave with a plan.
Yes. Most builds land in the two buckets because that's where coaching businesses bleed, but the diagnosis comes first and the build follows it. Onboarding, follow-up, reporting, the internal tools you're renting by the month: if it eats your week or your wallet, it's in scope.
The system is trained on your own past work: transcribed, measured, and checked against how you actually operate, down to the ratios you'd never think to state. You approve everything it produces until you stop wanting to. If it doesn't sound like you, it doesn't ship.
That's the point. We build it, integrate it, and hand it over with Loom walkthroughs. Nobody on your team has to become an engineer.
No Twitter threads, no "AI stack" course, no affiliate links. Just working systems you own, built for operators who are already past product-market fit.
2 to 4 weeks from kickoff to handover. We scope tightly on the call so there's no scope creep and no timeline drift.
30 minutes, unscripted. You describe the business, we ask questions, we tell you honestly whether a custom system is the fix. You leave with a plan either way.
One call. We'll tell you what we'd build, what it returns, and what it costs. You leave with a plan either way.